29 December 2020

Isaac Singer's clever sewing machine - the U.S's first multinational company


Portrait of Singer 
by Edward Harrison May, 1869

Isaac Merritt Singer (1811-75) was the youngest child born in NY to German migrants. The parents divorced & abandoned the 8 children when Is­aac was only 12, so he left home with minimal education, took odd jobs at carnivals and formed a travelling troupe of repertory actors. After 9 years on tour, Singer ran out of money and the group had to disband.

He developed interests and skills in machines, theatre and women!

At 20 Singer started again, becoming an apprentice at an older bro­ther’s machine shop in Rochester, and in 1839 he patented a rock-drilling machine. 10 years later he patented a metal-and-wood carv­ing mach­ine. But mainly it was Singer who developed and brought into gen­er­al use the first practical domestic sewing-machine. He invented the first practical, commercially-successful sewing machine and the first multinational company.

While working in a Boston machine shop in 1851, Singer was asked to repair a Lerow and Blodgett Co sewing mach­ine. Inst­ead of repairing the machine, inventor Singer quickly redesigned it by in­stal­ling a presser-foot for feeding the fabric. Importantly, the new design caused less thread breakage with the innovation of an arm-like app­ar­atus that extended over the work-table, holding the needle at its end. It was an excellent replacement for hand-sewing, sewing 900 stitches a minute, a dramatic improvement over a skil­l­ed seamstress's rate of 40 stitches a minute on simple work.
  
An early sewing machine produced by the Singer Co.

Singer patented & sold the new sewing machine with his partner Edward Clark. Others had pat­ented sewing machines before Singer, of course eg the British inventor Thomas Saint had received the world's first patent for a sewing machine in 1790. And American Walter Hunt developed a machine in 1832 that made a lock stitch. But Singer’s successful machine was the first to embody features allowing contin­uous and curved stitching. His mach­ine used an overhanging arm hold­ing the needle bar over a horiz­ontal table, making it possible to sew on any part of the object. His basic design features have been followed in most subsequent machines.

Because Singer had copied a basic eye-pointed needle and the lock stitch developed by Elias Howe in his machine, Howe won a patent-infringement suit against him in 1854. The suit did not prevent Sin­ger from manufacturing his machine and by 1860, Singer and Clark’s comp­any had become the largest makers of sewing mach­ines in the U.S. Singer secured 12 additional patents for improve­ments!

While the first Singer machines were relatively expensive and bulky, the inventor soon adopted a mass-production system of interchange­able parts, and worked to reduce the machines in size and weight. From the start, he looked past the commercial market into house­holds, aiming to sell to housewives. As we will see, he knew about women’s needs!

After the refinements, Singer could sell his machines for $10 each, making them affordable symbols of status and self-reliance for average American families. Edward Clark pion­eer­ed instalment credit plans, allowing customers to pay in instalments for a mach­ine that would have been too expensive for most to afford in 1 payment. This had had a profound effect on soaring consumer sal­es. By the time tailor Ebenezer Butterick began selling dress patt­erns, the Singer had become America's most popular sewing mach­ine.

Singer began relationships with heaps of women, many of whom unknowingly overlapped in his life. By 1860, Isaac had fathered and acknowledged 18 mainly illeg­it­im­ate children, 16 of them still then living, by 4 women. In 1861, his long standing mistress Mary Ann Sponsler took him to court for abusing her & daughter. She began securing a financial claim to his assets by fil­ing documents detailing his infidelities!

Singer already had a large family with Mary Mc­Gonigall, an employee at his comp­any's American factory, when the two sailed together for London in 1862. In 1863 Singer & Clark formed the Sing­er Manufact­ur­ing Co. in Britain.

Only later did Singer sail to Paris, alone! In Pa­r­­is he met Isob­elle Summer­ville, married her in 1865, and stayed tog­ether for the rest of his life. The couple settled in Devon, bought an estate there and began to build a huge mansion a la Palace of Versailles.

IM Singer expanded into the European market, establishing a factory in Glasgow controlled by the parent company; it thus bec­am­e one of the first U.S-based multinational corporations with ag­encies in Paris and later in Rio de Janeiro. Thus we note that this, the first American multinational company, innovated and spread key elements in the sewing machine design around the world. They mark­et­ed it to house­holds, freeing millions of women from hand-sewing.
  
Singer's elaborate grave 
in Torquay Cemetery

Singer died in 1875 on his British land, leaving a vast est­ate. By 1890, 15 years after Is­aac's death, Singer machines accounted for 90% of the world's sewing machine sales, including my grandmother’s beloved machine in the 1930s.

You will enjoy the Smithsonian’s article on "How Singer Won the Sewing Machine War".




20 comments:

Pipistrello said...

Yes, he was a real scoundrel when it came to the Ladies, but a genius when he came to his marketing strategies for his uber-reliable machines. My Joyce & Frances, both 1934 99K models, are ticking over still today, sewing the straight-stitch dream.

Deb said...

Helen

Do you remember sewing and knitting lessons for girls in primary school and at least 4 years in high school. All hand done and no machines but I think they were getting us ready for family life.

Parnassus said...

Hello Hels, That portrait looks like the closest Victorian equivalent to Henry VIII. It is hard to imagine the ubiquity of the sewing machine in the late 19th century, when every woman was expected to sew, and there were many sewing tasks at hand. So many colorful Victorian trade cards tout the advantages of various brands. I had never realized before the similarity of names between the sewing machine singer and writer Isaac Bashevis Singer.
--Jim

Hank Phillips said...

What a delightful story. My dad sold Singer sewing machines and dragged the brood all over the Caribbean, Central and South America before switching to airlines. The invitations to wedding our English step-mum read: "Her first, my third, our last."

Anonymous said...

I would guess pre second world war almost every house would have a sewing machine in Australia and the vast majority would have been Singers. What a marvellous story of capitalism that worked for everyone.

Hels said...

Pipistrello

*nod* fathering all those babies and deserting the mothers was outrageous behaviour, but he really did enjoy women's company and wanted to work in their interests. He could have made more money from his rock-drilling machine or from a horse-shoe machine. But he was dedicated to a product that would make women's lives easier. As you have found :)

Hels said...

Deb

I remember those classes very well, and they were sensible because in the 1950s women were still doing their own sewing and knitting. But I actually wanted to go with the boys to woodwork classes instead.

Hels said...

Parnassus

thank you. As a result, I easily found heaps of Victorian trade cards that presented the sewing machine industry with beauty or humour. The Vintage Sewing Centre And Museum in Tulsa is another source of valuable historical information.

Hels said...

Hank

it is great when readers can make a personal link to a blog post. Go dad :)

Hels said...

Andrew

I have never thought that capitalism had anything to recommend it, but the growth of unfettered international trade really was critical to societies everywhere. My grandmother and all her sisters in law were delighted with their sewing machines, usually given as a wedding present.

Hels said...

For those who would like to read a specialist blog about vintage sewing machines, see:

"It’s a blog, not a gospel"

at https://vintagesewingmachinesblog.wordpress.com/2020/06/01/its-a-blog-not-a-gospel/

There are hundreds of categories down the right hand side.

Luiz Gomes said...

E se, em vez de você esperar por 2021,  2021 esperasse por você?
Em vez de: "2021 vai ser melhor", use: "Eu serei melhor em 2021".
Em vez de: "Que 2021 seja um ano excelente", use: "Eu serei uma pessoa excelente em 2021".
Em vez de: "o que 2021 me reserva?", use: "O que eu reservo para 2021?"
Em vez de: "tomara que 2021 me traga...", por ,  o que é que você pretende levar, entregar, oferecer em 2021?

*_Te desejo um excelente VOCÊ para 2021._* FELIZ ANO NOVO.

*Luiz Gomes*

♥ Łucja-Maria ♥ said...

I wish you Happy New Year 2021 from the bottom of my heart!
Łucja - Maria

Vagabonde said...

That was an illuminating article, and he had 18 children at that – a busy man. My mother had a “machine à coudre Singer.” But we pronounced it the French way, like sain jare, and I thought it was a French brand then. Sewing machines now are like computers – you can do so much with them.

Here we are finally at the end of this difficult year. I hope you will have a great 2021.

Hels said...

Luiz and Lucja-Maria

Thanks for reading the post. Wishing you both a healthy, happy 2021 and a very creative year of blogging :)

Hels said...

Vagabonde

I had underestimated the importance of Singer sewing machines to our mothers and grandmothers.. all over the world. They were not necessarily competent seamstresses, but they learned how to look after their families' needs.

Happy new year!

Hilary Melton-Butcher said...

Hi Hels - interesting to read about Singer - we used to have a Singer machine, that my father and both of his brothers adding a motor to their machines - one of my uncles did the sewing in his family ... he headed up the Civil Engineering institution! I no longer have a sewing machine ... Happy New Year - Hilary

Hels said...

Hilary

I am very pleased to hear about your dad and uncles, not because men weren't capable of doing "domestic" work but because I have not seen an advertisement starring a man. Which was strange since men were supposed to handle machinery better.

Happy 2021!

bazza said...

Happy New Year to you Hels. We always seemed to have a different make of sewing machine and even now Leah has a Brother but it doesn't get used much these days!
I really like the classic design of those early machine - it's almost iconic. We once saw a high-end fashion shop in Knokke, Belgium that had a window display featuring about a dozen of the really old Singer machines. I wonder if they realised how collectable those things are.
Along with Coke, Hoover and Biro, the brand name has become eponymous (and synonymous) with the product.
CLICK HERE for Bazza’s inordinately impudent Blog ‘To Discover Ice’

Hels said...

bazza

happy, healthy 2021!

I know that Singers were hugely popular in Russia, Poland etc, even before WW1. My relatives carried their pevitsa shveynaya mashina from Russia to Palestine to Australia/Canada. In fact until 1900 the Singer Company had sold its machines into Russia through local agents managed from Hamburg. But it wasn't enough.

So the company purchased a block of land in the small Russian town of Podolsk and urgently built a factory to manufacture sewing machines locally. This new plant was intended to supply the entire Russian market, Turkey, Balkan states and Persia. Thank goodness.

See https://www.singersewinginfo.co.uk/podolsk