Stuttgart branch, Kaufhaus Schocken chain of German department stores.
Joseph Berlin (1877-1952) was born in Mogilev Russia/now Belarus. He studied at St Petersburg Academy of Art graduating in 1911, winning several architectural competitions. Berlin then worked in St Petersburg, designing 12+ buildings for various local councils and banks before migrating to British-ruled Palestine with his family in 1921
Once settled, he got work as Chief Architect in the Public Works Dept of the important trade union, the Histadrut. In his 3 years there, he designed a number of buildings in Tel-Aviv including the Electric Corporation on HaHashmal St, a textile factory and a number of private houses eg Shapira House in Bialik St which later became a synagogue. In total Berlin designed 100+ buildings around the country, 83 in Tel Aviv, many of them landmarks which still stand today.
So why did Joseph Berlin agree to design printing works? Haaretz Newspaper was founded in 1918, sponsored by the British military government in Palestine, making it the longest running newspaper currently in print in Israel. Haaretz is considered the most influential and respected daily newspaper, Israel's newspaper of record. In 1919, it was led by a group of Russian Labour Zionists and the literary section attracted leading Hebrew writers of the time.
Once settled, he got work as Chief Architect in the Public Works Dept of the important trade union, the Histadrut. In his 3 years there, he designed a number of buildings in Tel-Aviv including the Electric Corporation on HaHashmal St, a textile factory and a number of private houses eg Shapira House in Bialik St which later became a synagogue. In total Berlin designed 100+ buildings around the country, 83 in Tel Aviv, many of them landmarks which still stand today.
So why did Joseph Berlin agree to design printing works? Haaretz Newspaper was founded in 1918, sponsored by the British military government in Palestine, making it the longest running newspaper currently in print in Israel. Haaretz is considered the most influential and respected daily newspaper, Israel's newspaper of record. In 1919, it was led by a group of Russian Labour Zionists and the literary section attracted leading Hebrew writers of the time.
Architect Joseph Berlin
Until 1922 the paper was printed in Jerusalem, then it reopened in Tel Aviv early 1923 under the editorship of Moshe Glickson. Tel Aviv Council granted the paper financial support by paying in advance for future advertisements. Throughout the 1920s and 1930s, it was seen as the most sophisticated of the country's dailies.
Apart from the news, Haaretz publishes feature articles on social and environmental issues, book reviews, investigative reporting and political commentary. Its readership includes Israel's intelligentsia and members of its political and economic elites. Haaretz readership has a higher-than-average education and income and most are Ashkenazim.
Salman Schocken was a publisher and co-founder of the large Kaufhaus Schocken chain of department stores in Germany. His classiest shop was in Stuttgart, designed by famous architect Erich Mendelsohn in 1926. Straight after the Nazis had come to power, Schocken left Germany and emigrated to Palestine in 1934; the department stores he left in Germany were quickly aryanised.
Schocken founded Schocken Books, publishing books in German and Hebrew. And fortunately he bought Haaretz Printing Company in Dec 1937.
Haaretz Printing Company
first built in the 1930s, renovated in the 1990s
The original Haaretz building was designed in 1932 to the architectural designs of Joseph Berlin and his son Zeev. 56 Mazeh St Tel Aviv was completely a residential street at the time when the print works were built. In fact it was surprising that permission was granted for a noisy industrial unit that operated all night, printing the next day's edition. It was demolished in the early 1990s with only part of the facade preserved and integrated into the modernist building.
Commentators have compared the former print works to the early works of Bauhaus star Walter Gropius and those of Erich Mendelsohn who designed the de la Warr pavilion in Sussex. It made sense. Berlin was trained in Russia but by the time he was building in Tel Aviv in the 1930s, his projects incorporated many elements of the Bauhaus style i.e few decorative additions, flat roofs, ribbon windows.
Ha'aretz Newspaper left the building years ago but the current owners have kept the original facade, maintaining it excellently. It has strong features, with wide steel framed glass, rounded balconies and balustrades, and a cantilevered roof. And note the glazed corner stairwell looking into the zigzag staircase, adding drama to the design. Its squared-off corner contrasts with the curves of the rest of the balconies. Look through the door to a reproduced image of the building back in the 1930's. The only significant difference is that the original image still bore the newspaper name on the facade.
Haaretz is still owned by the Schocken family, now the printing house is in Schocken St Sth Tel Aviv. The glass staircase and balcony with railings are striking. The building used to have another structure in the back, which was demolished and replaced by a higher housing building.
In the era of their partnership, Joseph and Zeev Berlin designed several buildings in T.A, including Braun-Rabinsky House (1932) cnr Rothschild Bld & Mazeh St. This residential building was designed by the father-and-son team, its design characterised by straight, unadorned lines. It was designed as a 3-storeyed house with 2 flats on each floor, on either side of a vertical stairs; this accentuated the corner and functions as the building's axis of symmetry. See the stairwell and the vertical thermometer window. Since then the penthouse was added to the building, setback from the main façade, while another extension was added at the rear.
Braun-Rabinsky House, Tel Aviv, 1932
by Joseph and Zeev Berlin architects
Read 1. Baruch Ravid’s book: Josef Berlin, Architect: Between Little Tel Aviv and the White City (2005) and 2. Adrian Yekkes, Josef Berlin in Tel Aviv.















