Clunes - one of the world's few booktowns!

Clunes was the site of Victoria's 1st gold strike in 1851 which led to a goldrush sweeping through central Victoria, resulting in a massive population boost for the state and great wealth for some. Now Clunes is an agricultural, pastoral and tourist township in a scenic valley. Many of the original buildings in Clunes have been preserved from those goldrush days, perfectly illustrated in a visit to the wide and elegant Fraser St. It is lined with C19th buildings and shop fronts including the National Hotel (1862), Club Hotel (1870) and Union Bank (1865). Parallel to Fraser St is the main thoroughfare of Bailey St, featuring some historic buildings including the old post office (built 1878), town hall (1872), courthouse (1872) and some churches. See the special buildings in an earlier post.

original 19th century shops

Grattan St Press

Providing a pedestrian link between Fraser St and Bailey St are the gardens of Collins Place which include a paved square and rotunda. Another park of interest is Queens Park, located between Creswick Creek and Ligar St, just around the corner from the shops. The shady grounds of Queens Park date back to the 1870s and include a fountain (built 1887), pergola, BBQ shelter and playground. Esmond Park is on a hillside overlooking the town centre and preserves a number of old gold mining sites including the Port Phillip Mine which operated from 1857-1901. Following Scenic Drive through the park leads to a lookout which provides great views over the township and surrounding countryside. Esmond Park fronts Creswick Creek and there is a pleasant creek walk which follows the shady banks.

Clunes Booktown Festival has been funded through the latest round of the Government’s $38 mill Regional Events Fund, which also supports local events eg the Ballarat Foto Biennale. The fund is delivered by Visit Victoria and supports festivals, sporting events and art exhibitions that create local jobs, boost tourism and show off Victoria’s regional communities. It offers $500,000 for major events of national or international significance and up to $50,000 for events that draw visitors from across the state and country. In the past year, regional events in Victoria have attracted 1 mill+ attendees and led to 300,000+ hotel nights being booked. Since 2016, the Government’s Regional Events Fund has supported 450+ events across regional Victoria. 

The first book festival, Booktown For A Day, opened 2007, organised by the not-for-profit committee Creative Clunes. The town is a charming destination near Melbourne, and is hosting the annual festival for bibliophiles with 130+ book stalls. As one of the world’s 19 designated Book Towns, Clunes is a must-visit destination for book lovers. But now, the bibliophilic Clunes Booktown Festival will return for its 20th anniversary!! Wander down the main street of this charming goldrush town, and discover 130+ book stalls, workshops, panels & live entertainment. It’s happening the weekend Sat March 21st -Sun March 22nd 2026.

Festival goers browsing inside a book shop

Ephemera Society

Festival goers search through piles of books outside.

Australian Traveller

For fans of fiction, non-fiction or poetry, there’s truly something for everyone at this beloved literary festival. 15,000+ people are expected to flock in, just 30 minutes away from Ballarat. Stroll along Fraser St and explore the outdoor book bazaar. Browse through books from specialist book traders, selling new and second-hand books, to rare & popular pieces covering all genres. Continue the journey around town and check out the resident booksellers of Clunes, who will stay open over the weekend.

There’s also a line-up of panels, covering crime writing, speculative fiction, romance, First Nations storytelling, playwriting and historical fiction. Hear from notable writers and thinkers, such as Miles Franklin winner Sofie Laguna, podcaster and author Vikki Petraitis. If you feel inspired, there’s all sorts of workshops to try too. Learn more about writing a short story, self-publishing or writing oral history.

Hay Bale Maze for children

Grattan St Press

There’s also lots of fun for younger readers, with a Kids Village offering story time sessions, puppet making, work shops and a Hay Bale Maze. And enjoy the vibes of the live music and street performers. Entry is $15, and free for children under 16. Author talks are $25, with discounts for multiple events, while workshops are $30.

Tim Jarvis, Pres of Book People the national peak body for booksellers, says many bookish-people are seeking a tree-change in response to the cost of living; this resulted in more cultural events popping up in the regions. A big-city literary festival is a very expensive affair, where regional festivals tend to be volunteer-organised, volunteer-run and operate on a budget. There’s something pleasingly idiosyncratic about such arrangements. And they can still attract big names. A regional festival is different; a more boutique, more intimate affair where people get together, building relationships with usual people and getting to know others.

Author Jacqui Horwood moved from Melbourne to Clunes with her partner in 2022. She now serves on the Creative Clunes Board and is presenting at Clunes Booktown this year. Books and arts are in the lifeblood of Clunes, and there are so many creative people living across the Goldfields area.

writers' panel: crime writing, fiction, romance, First Nations stories, playwriting, history.

Secret Melbourne

 

Travel: Clunes is 90 minutes-2 hours away from Melbourne by car. For those driving, there is a dedicated parking at the Clunes Showgrounds. From there, it’s a 5 min walk to the main festival gate. Or visit Clunes via public transport! From the railway station, there'll be a free shuttle bus taking visitors to the town centre. Soaking in the literary ambience at the annual Clunes Booktown Festival is clearly very easy. Thank you to Secret Melbourne.