The book Gilded Lily: Lily Safra: The Making of One of the World's Wealthiest Widows by Isabel Vincent (Harper, 2011) was the unauthorised biography of the one of the world's richest international philanthropists and socialites. Even though Vincent spent 5 years researching her subject in Brasil, Lily's nephew, Leonardo Watkins, asked a Brasilian court to block the book’s release, alleging it defamed his deceased father. It WAS banned in Brasil!
Lily and Edmund Safra
cover of Isabel Vincent's book
Now examine her complex life. Born Lily Watkins in 1934 in Porto Alegre Brasil, to Czech-British rail engineer Wolf Ganz Watkins & Russian-Uruguayan Annita Noudelman. Lily grew up in Rio and Montevideo.
She was first married in 1952 to Argentine hosiery magnate Mario Cohen. They lived in Uruguay, had three children and divorced in the early 1960s. [Her son and grandson with Cohen tragically died in a car crash in Brasil in 1989].
A 2nd marriage in 1965 to multi-millionaire businessman Alfredo Greenberg, later changed to Monteverde. He was the founder of the Brasilian home appliances chain Ponto Frio. According to Vincent's book, in 1969 Monteverde (with bi-polar disorder) was planning to divorce Lily when he was suddenly found dead with two shots into his chest. Brasilian authorities ruled it a suicide and Monteverde's will left Lily all his Ponto Frio assets. The Monteverde family always disputed the suicide verdict, constantly asking how a suicide could shoot himself twice in the heart and then hide the gun. Thus they had the Vincent book banned.
Lily sold her 70% of the company in 2009 to a retail giant controlled by Brasilian billionaire Abílio dos Santos Diniz, for $351 million.
Her 3rd marriage in 1972 was to English businessman Samuel Bendahan, but this marriage ended in divorce in a year.
The fourth marriage in 1976 was to banker Edmond J Safra who’d grown up in Aleppo before moving to Milan at 16 to learn the banking business and then on to Brasil, where he set up his first bank. This multi-national man was fluent in French, English, Italian, Portuguese, Arabic and Hebrew.
They married in 1976 at a glamorous society wedding attended by Ronald & Nancy Reagan and the Aga Khan. By 1981 they settled in New York, becoming key members of Manhattan’s social elite and friends of shipping tycoon Aristotle Onassis, Mikhail Baryshnikov and Frank Sinatra.
The couple split their time between New York, Monaco, Geneva and the French Riviera, happily married until his 1999 death. Edmund Safra died when a fire swept through his Monte Carlo duplex penthouse. But Mrs Safra, who had her own suite of rooms separated from her husband’s by reinforced doors, escaped unscathed. His death in a bizarre arson case was solved when one of Edmund’s nurses, an American ex-Green Beret soldier Ted Maher, was tried and convicted of starting the fire.
It made worldwide news and started conspiracy theories everywhere. Half the critics attacked Edmund’s drug competitors and half thought Lily was responsible because she bought a huge Belgravia mansion, fitting it a bombproof basement, armoured windows and 35 security cameras.
Elton John, Camilla Parker Bowles and Lily Safra
London in 2002.
NY Post
Edmund left half his fortune to charities and left $800 million to Lily. For decades she was known as a leading world philanthropist, devoted to her late husband’s legacy. But her rift with Edmund’s brothers never healed. They did not attend the reception after Edmund’s funeral, made worse by her decision to bury him in Switzerland, rather than in the Israeli family-owned plot. None the less Lily continued to focus on education and research on brain diseases, especially Parkinson’s which so harmed her last husband.
Her life-long connection to culture also saw her regularly mentioned in the fashion world. At a 2003 dinner in her New York home she hosted the former British Prime Minister Margaret Thatcher and New York’s former Mayor Michael Bloomberg. At the 2004 Sidaction AIDS benefit dinner, she sat at Karl Lagerfeld’s table.
In 2012 she put her large jewellery collection, including a 32-carat ruby ring by Chaumet, up for auction at Christie’s Geneva. The Jewels for Hope sale netted $38 million, with all proceeds distributed to 32 charities including Elton John AIDS Foundation; Paris Opera; Paris Ballet; Royal Opera House London and Henry St Settlement in New York. After the 2019 fire devastated Cathédrale Notre-Dame de Paris, Lily gave 10 million euros for its restoration.
reception honouring Millepied's appointment Director of Paris Opera Ballet, 2013
Haute Living
Her major Israeli commitments were Israel Museum; Sheba Medical Centre Tel Hashomer; Hadassah University-Medical Centre Jerusalem; Brain Research Centre, University of Haifa; Yad Vashem and Israel Philharmonic Orchestra.
Edmond J Safra Foundation published a biography stating Lily Safra received honorary doctorates from prominent higher education institutions including Imperial College London and Hebrew University Jerusalem, and honorary fellowships from King’s College London, Courtauld Institute of Art and France’s Legion d’Honneur. She was also a board member of Michael J Fox Parkinson’s Foundation.
There is a photo section in the Vincent book that readers found especially helpful, given the husbands moved on quickly and the home countries changed even more quickly over the years. Luckily they spoke many languages fluently
In July 2022 Lily Watkins Safra died in Geneva at 87. Her death from pancreatic cancer was revealed (in WWD) by the Edmond J Safra Foundation in a statement about their late chairwoman. Thank you to the obituaries in Tatler, Forbes, Australian Newspaper and WWD.
In July 2022 Lily Watkins Safra died in Geneva at 87. Her death from pancreatic cancer was revealed (in WWD) by the Edmond J Safra Foundation in a statement about their late chairwoman. Thank you to the obituaries in Tatler, Forbes, Australian Newspaper and WWD.




1 comment:
Hello Hels, What an interesting woman Lily Safra was--sort of a modern take on the Merry Widow. I admire her for being such a sincere and perspicacious philanthropist. The book sounds fascinating and a perfect summer read. I will look for it on my next trip home,
--Jim
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