11 July 2023

Gin history, from medicine to community chaos to grand palaces

 The first reference to a spirit flavoured with jenever-juniper was in C13th Flemish manusc­ripts. Bols family distillery op­ened in Amst­erdam in 1575 and by the early 1600s, the Dutch were seriously pro­ducing gin in hundreds of distilleries in Amster­dam alone.

Gin Lane 1751,  
by William Hogarth
Tate Britain

Like so many products, gin was originally produced as a medic­ine, distributed by Dutch chemists for the treatment of gout and dys­pep­sia. Consumed in large enough quantit­ies, it pro­b­ab­ly did help ame­l­­iorate the symptoms, albeit temporar­ily. Dutch physicians in the ear­ly 1600s created the drink, mix­ing jun­ip­er berry oil with a sp­ir­it to make medicine more pleasant for pat­ients. And with added botan­icals. In fact it was so palatable that “ill­ness­es” soared as the masses wanted the gin that was only available in pharm­acies.

The invention of the distillation column led to a significant shift in quality and the emergence of the new gin, London Dry style. The smoother taste of the distilled spirit allowed for the botan­ic­als’ aromas to dominate, so many companies developed a wider range of flavourings.

The Thirty Years’ War 1618-48 was significant. When British sol­d­iers were fighting alongside the Dutch, they saw that the Dut­ch­ sol­diers were extremely courageous. This bravery was attrib­uted to the calming effects of the jenever that they sip­ped from small bot­tles hanging from their belts/aka Dutch courage. English sold­iers­ returning home from the war spread the news and the Dutch soon be­gan to export it in their vast shipping fleet.

Distillation of gin in Britain start­ed when King Charles I formed the Worshipful Co. of Distillers in 1638. But traditional gin con­t­in­ued to travel across the Eng­lish Channel to Britain, partic­ularly with Prince William of Orange and his Dutch troops, as noted. When they took the British throne, William & Mary allowed the British to make and sell spir­its, providing they came from home-grown Eng­lish corn. King William eliminated taxation and licencing on local gin, whilst raising taxes on im­ported foreign spirits. Spirit pric­es dr­opped and heavier beer taxes increased the demand for gin; this helped raise the money needed for King William’s exhausting wars.

With water-borne diseas­es preval­ent in large Brit­ish cities, gin be­came the safe drink for the poor in the late C17th-early C18th. 7,000+ spirit shops sprung up around London and gin became the op­ium of common peop­le, and historians thought that by 1720 a quarter of London’s house­holds bottled their own gin! The Gin Craze era was so rem­ark­able that Parl­ia­ment had to pass 5 major legis­lative acts in 22 years, try­ing to limit the gin drinking.

Gin Lane 1751 by William Hogarth depicted soc­ial breakdown suppos­edly caused by gin. He showed the drinking craze of the mid-1700s led to ne­g­­lectful, drunk moth­ers who couldn’t even protect their own chil­­d­ren. Thus gin came to be called Mother’s Ruin! The brew­ing ind­ust­ry had asked Hogarth to illustrate that beer consumption was far healthier than drinking gin.

Largely successful, the Dutch Gin Act 1751 passed and the pas­s­ion for gin finally slowed down in the Netherlands. However in Bri­t­ain lots of fun was still to be had at the Frost Fairs on the fr­ozen River Thames; crowds would gather to find the stalls sell­ing hot gin and ginger­bread! Enterprising Londoners looked to make a quick profit from fairs.

As consumption rose, the British government tried to curb the gr­owing gin-passion by introducing a distil­ler’s licence for an unthinkable price: £50. Pieces of legisl­at­ion were introd­uced in the mid C18th, to legalise licensed retailers and out­law un­lic­en­sed gin shops. Amazingly it happened. Consumption drop­ped and more respectable firms took up distill­at­ion, producing better qu­ality products and joining high society. Yet the Gin Act of 1769 led to days of riots across London in protest; it had gone too far.

The Gin Palace, Dublin
built in the Victorian era, renovated since
designmynight

The Brit­ish Em­p­ire expanded into hot climates; mosquitos carried mal­aria, but the sol­diers and colon­is­ts had lit­tle immunity. As they took over the governance of India, British immigrants faced the rav­ages of malaria. But the British could only pro­t­ect them­sel­ves ag­ainst malaria once quinine was discovered in 1820, even if it tas­ted bitter. A local cure came from the bark of the fever tree which con­t­ained the bitter quinine. To make it more palatable, sugar, lime, ice and gin were added; the G&T was born, the dis­t­inct­ively British col­onial drink. Need­less to say when the troops arrived back in Brit­ain the practice came with them.

Another medical demand on gin occurred in the British Navy. It was believed that Angostura bitters relieved seasickness and as with tonic, the sailors agreed that bitters were a great accompan­iment to the gin. Luckily the navy looked after its officers who were paid a portion of their wage.. in gin. Plus it was found that bitters produc­ed a widely enjoyed pink gin.

In the late 1820s the first Gin Palaces were established for Brit­ain’s gentle­men. They had to be licensed and sell wine, but mostly their lavish bars were selling gin. They were based on the new fas­hionable shops being built then, expensively fitted out with long counters, luxurious furnishings, ornate mirrors, etched glass and gas lights.

After campaigns led by the Prohib­ition Party and the Women’s Chris­tian Temperance Union in U.S, the Volst­ead Act was pass­ed in 1919 banning alcohol consumption. Most cit­iz­ens were unhappy during the 13 years of Proh­ib­ition, so illegal bars mult­ip­l­ied. And gin cock­tails were developed, to disguise the taste of cheap gin. Smuggled al­cohol was insufficient to satisfy dem­and, so many got their own alcohol via moonshine and boot-legging. Bathtub Gin emerged in 1920 when desperate dist­il­lers went underground, using household tools to make cheap spirits.

Bols Distillery, Amsterdam

Artistic gin cocktails
TrendHunter




22 comments:

Joe said...

The gin palaces must have been very attractive and very expensive. They made gin drinking an appealing activity.

Hels said...

Joe

I know I said that as consumption rose, the British government tried to curb the gr­owing gin-passion. But from the few surviving gin palaces, we can say the government only tried to curb gin drinking amongst the poor. For the wealthy, they threw every design element to attract customers that were well dressed, well spoken and with plenty of money.

The 14 largest of the gin palaces were serving a total of 500,000+ customers a week at their peak and, on a good night, any one of them could take as much as a guinea a minute. See
https://www.historytoday.com/archive/gin-regency-england

Train Man said...

That Bols family must have been a pretty smart lot. I believe they are still around today.

Parnassus said...

Hello Hels, Great Britain was famous for producing two famous G&T acronyms. The alcoholic kind I would not know much about, but record collectors revere finding recordings with the G&T label, which stood for Gramophone and Typewriter. This was later just The Gramophone Company, but when first founded its investors feared that the gramophone might be a passing fad, so they acquired the rights to a certain typewriter invented at that time. The result was that for a few years their records bore the legend "Gramophone and Typewriter" and these early G&T's were the records that featured the great voices of Patti, Caruso, Melba, Tamagno, and many other Golden Age singers.
--Jim

roentare said...

Such a rich history for gin origin. In all the old movies, gin seems like a cool funk beverage in these times. I went to Four Pillar in Melbourne to purchase gins every now and then. The key is in the infusion technique for various aroma.

Andrew said...

Now I know exactly where the phrase 'dutch courage' comes from.
Over the last decade or so, gin has become so fashionable, although many are not to my taste. I like a plainer traditional gin. I used to like Bols gin when I was younger.

diane b said...

Tat was an interesting history lesson. It was good to know where the saying 'Dutch Courage' was coined.I have never liked the taste of gin but I have heard of the ones mentioned.

Hels said...

Train Man

the history of the Bols Distillery says that the last Bols descendant died in 1816. Two years later it was bought by a Rotterdam financier on the condition that the Bols' name would continue in perpetuity.
https://www.diffordsguide.com/en-au/producers/82/lucas-bols-distillery/history

Hels said...

Parnassus

I did not know about the second G&T label, which stood for Gramophone and Typewriter. I wonder if you ask Brits today if they know about Gramophone and Typewriter, even if they know Melba and Caruso well.

A G&T used to be a gin and tonic poured over ice, with a slice of lemon. Now with more sophisticated additives, The Guardian reported the biggest gin markets are USA (by volume), Spain (per head), UK, India and the Philippines.

Hels said...

roentare

Aussie Brewer explained the ingredients of the Gin Botanical Blend. This blend of juniper berries, coriander seeds, liquorice root and citrus peels make a beautiful authentic Gin. Funky? Yes :)

Hels said...

I am a wine drinker with dinner, and not a spirits or cocktail drinker in general. So I am with you preferring plainer traditional gins. But I have seen such beautifully designed coloured cocktails that it seems people are attracted as much by the visuals as by the taste.

Hels said...

diane

because I started this blog post intending to look at the various histories of gin manufacture, distribution and consumption, I wasn't originally concerned with its taste. But the more I read, taste became more and more important, and community responses changed.

Tours and Tickets by House of Bols, Amsterdam said...

The House of Bols Cocktail & Genever Experience (opposite the Van Gogh Museum) offers a truly interactive experience into the world of cocktails and the exciting bartending culture, as well as a glimpse into the history of the world's oldest distilled brand: Bols Amsterdam 1575. A visit is a spectacular journey for all your senses in which you learn how to taste a delicious cocktail of your choice.

jabblog said...

This was very interesting. I knew about Mother's Ruin but didn't know the derivation of Dutch Courage. There are so many different styles of gin now. I always find it a very 'clean' drink, though I rarely drink it.

Hels said...

House of Bols

Thank you. I hope Australian and other visitors take up the offer of organised tours, including learning how to taste their chosen cocktails :) I have been to the Van Gogh Museum but had no idea the House of Bols was opposite.

Hels said...

jabblog

I hardly ever drink spirits either. But the entire industry had to face what they conceived of as community ruin, so we all need to wonder what they would have done about tv, radio and newspapers. Nowadays there are rules about _when_ alcohol ads can be shown on Australian tv etc, and what they can contain.

Jo-Anne's Ramblings said...

I have never drunk Gin but my sister in-law likes it and maybe I would if I tried it.

Hels said...

Jo-Anne

I am smiling :) The purpose the various governments was to _curb_ the gr­owing passion for gin drinking in their communities. Now I think this post has actually ENCOURAGED gin drinking.

DUTA said...

I'm not familiar with the taste of gin and keep away from alcoholic beverages, yet I'm fascinated by the variety of expressions and cocktails regarding gin.

hels said...

DUTA
taste and alcoholic impact were always the most important attractions of gin. But now creating gin cocktails with different colours and shapes has made the drink into an art form. I will add a photo of different cocktails that could easily hang on the Museum of Modern Art wall.

Jim said...

Cool gin palace.

Hels said...

Jim

agreed. The gin palaces were intentionally made lavish, to separate themselves from grotty streets or pubs. Of course all the luxurious furnishings and decorative fittings were expensive, thus excluding the workers and the poor.