I don't approve of the advertising industry at all. It knowingly encourages conspicuous consumption, poor dietary habits in primary school children, sexual stereotyping, waste of the world's limited resources (plastic, packaging) and pollution. I rarely watch television that has paid ads, and I never listen to radio that accepts paid advertisements - only the ABC, BBC etc.
Now I have to admit that somewhere, sometime, somehow the advertising industry will hit pay dirt i.e they will find an image/sound/smell/taste that appeals to even the least receptive person. For me, it is this magazine advertisement for Montana wine from New Zealand.
Montana wine advertisement in an Australian women's magazine, 2009 (cropped)
The image presents a simple table in the open country side, with the sun slipping behind the distant hills at dusk. No humans, no animals, no cars, no buildings and no food. But the promise is of glorious scenery, fresh air, twenty of your closest friends, great food and wine, pure colours and no worries about your boss, your mortgage or apologising to the children's high school teachers.
Of course I understand that food doesn't simply appear on a table in a country field - a team of people would have to buy it, cook it in a tent, serve it to the guests and then clean up after. Nonetheless as a piece of visual art, the photographic image is well crafted. As a piece of clever advertising, it is very seductive.
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